MQ is one of Sweden’s leading retailers of fashion brands. Through a select mix of proprietary and external brands, MQ offers men’s and women’s apparel with a high fashion content in attractive stores. The store chain currently comprises about 120 shops in Sweden and Norway, and the aim is to establish MQ as the leading retailer of fashion brands in the Nordic region. The MQ share is listed on NASDAQ OMX Stockholm.
Newtrims is an independent specialist in the field of supply chain optimisation for trims and accessories, assisting the global apparel brands and retailers in creating operational efficiency, reducing transaction cost and ensuring real and proven focus on sustainability.
Newtrims will during the first half year of 2015 support in an evaluation, renegotiation and reimplementation of substantial parts of MQ’s supply-chain for trims and accessories (all materials excluding fabrics). The objective is to streamline processes, reduce lead times and optimise direct and indirect cost.